Leveraging Job Posts for Outbound Sales

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Using Job Posts for Targeted Sales Outreach

Identifying the right companies to target is a game-changer in your sales outreach. For example, for those selling commission software, knowing when a company is expanding its sales team can be a crucial indicator of potential need.

This tutorial will guide you through using Clay to build a list of target companies based on job postings. By the end of this post, you'll know how to create a targeted list and tailor your outreach accordingly.

Why Leveraging Job Posts Matters

A job post is a signal of a project or job to be done. By identifying companies that have a given project or job to be done related to their solution, sales professionals can tailor their outreach to address specific pain points, making their pitch more relevant and compelling.. For example, if I’m selling a sales commissions software, companies hiring for sales reps are likely experiencing growth, which can lead to challenges in managing sales commissions in spreadsheets.

A quick tutorial video

Pro Tips and step-by-step guide to using Clay to this targeted outreach

1. Create a New Table in Clay: Start by navigating to your Clay workspace and clicking on 'Create New'. Select 'Table' and choose the 'Find Jobs' template. 2. Filter Job Titles: Focus on specific job titles relevant to your product. For commission software, filter for titles like 'Account Executive' and exclude managerial positions. 3. Add Keywords and Locations: Enhance your search by adding relevant keywords in job descriptions and specifying locations. For instance, if you primarily sell in the United States, narrow it down further to specific cities like New York. 4. Set Posting Date: Filter job postings based on recency. A 60-day window is recommended to ensure the roles are still relevant and likely unfilled. 5. Limit Results: Depending on your Clay plan, limit the number of results to manage your credits effectively. For demonstration purposes, you can limit it to five. 6. Preview and Import: Once you have your filtered results, preview them and import the job posts into a new table. If you have an existing table, you can choose to add to it. 7. Enrich Data: If you have credits or integrations, enrich the company profiles with additional data like headcount growth. This step is optional but can provide valuable insights. 8. Identify Key Contacts: After building your table, research the companies further to find the right point of contact, such as the sales manager. Why This Approach Works

- Relevance: By targeting companies currently having a hiring need, your outreach is timely and relevant. - Pain Points: Addressing the challenges the team related to the job they’re hiring for makes your pitch compelling. - Efficiency: Using Clay streamlines the process of identifying and targeting potential clients, saving you time and effort.

Wrapping Up Your Targeted Outreach Strategy

By leveraging job posts to identify companies that are expanding their sales teams, you can create a highly targeted and relevant outreach strategy. This approach not only saves time but also increases the likelihood of your message resonating with potential clients. Remember, the key is to address the specific pain points your prospect is likely to have.

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